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随着现代人的生活已经离不开互联网，网速已经成为争霸互联网世界的重要影响因素。当然网速的快慢也是影响用户更换运营商的主要因素之一。比利时主要电信供应商之一VOO，利用先进技术，为用户提供比其它竞争者快4倍的网速。

目前VOO的主要目标是占据发展迅速的电子游戏社群的市场份额，更准确地说是那些观看他人在YouTubeLive和Twitch上在线直播游戏战况的群体。这是一个充满无限商机的行业，远远超过那些在电视上观看体育运动赛事的观众人数。

显然，对于这些电子游戏“死忠粉”和硬核玩家来说，高速的网速无疑是制胜关键。

因此FCB旗下的广告公司Happiness，打造了全球首个实时声控横幅广告“RagingBanners”（愤怒的横幅）。此横幅广告仅会在游戏玩家抱怨渣网速的情况下在显示器上弹出。动画弹窗上甚至能显示玩家愤怒抱怨时说出的脏话。

https://v.qq.com/x/page/x0867uid8p5.html

首先，他们编写了一个OBS插件，这是最常用的在线游戏流软件。此插件连接到麦克风，并使用MicrosoftCognitiveServices（微软认知服务）实时转录由语音生成的基于关键字的数据。然后，团队编写了与“慢速互联网”相关的每个可能的关键字，其中包括一些咒骂和牢骚。一旦检测到“网怒”，就会在直播期间自动显示动画横幅。这项技术成就既适用于YouTubeLive，也适用于Twitch，实属全球首次。

Happiness与20位著名游戏玩家合作，这些玩家拥有的粉丝订阅量平均超过10万以上。玩家下载安装这个嵌入插件，然后当他们的网速变慢时，他们发怒的牢骚声就能触发动画横幅广告了。

正是由于大多数“网怒”都是由于渣网速造成的，所以这时候恰恰是提醒用户需要更换超快互联网运营商的良机。

广告主：VOO

创意代理：HappinessBrussels

原文发布于https://lbbonline.com/news/belgian-internet-provider-deploys-voice-activated-banners-that-react-to-gamer-rage/

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以下为英文原文：

BelgianInternet Provider Deploys Voice-Activated Banners That React to GamerRage

FCBEMEA, Thu, May 02, 2019

Sincethe internet has become an integrated part of our daily lives,connection speed has become a main battleground. It’s one of themain reasons to switch provider. VOO, one of the main telecomproviders in Belgium, has invested in technology allowing to offerits customers a connection speed up to four times faster than itscompetitors.

VOO'sdesired goal is now to gain market (and heart) share within thefast-growing video game community, and more specifically within thecommunity of people who watch other people broadcast their gamesonline, on platforms such as YouTube Live and Twitch. It’s agigantic industry that attracts on average more viewers than sport onTV.

Obviously,for this community of die-hard video game streamers and viewers, itis crucial to have a fast connection.

That’swhy Happiness, an FCB alliance, has created 'Raging Banners', theworld’s first real-time voice-activated banners, that only appearon viewers screens when a gamer starts raging about the slowness oftheir internet connection. Their rage is even written down in theanimated banner.

First,they programmed an OBS plug-in, which is the most used software foronline game streams. This plug-in connects to the microphone and usesMicrosoft Cognitive Services to transcribe, in real-time, thekeywords-based data, generated by the voice. Then the team programmedevery possible keyword related to 'slow internet', and yes, thatincluded some serious swearing. Once 'Internet Rage' was detected, ananimated banner automatically appeared during the livestream. Atechnical achievement that worked on both YouTube Live and Twitch andis a world first.

Happinessthen collaborated with prominent gamers - about 20 players with anaverage of more than 100,000 subscribers each - who downloaded theplug-in. And waited for their internet to drag... so they would ragea bit.

Becausemoments of internet rage due to a slow speed are probably the bestoccasions to remind people that it’s time to switch to VOO'sultra-fast internet.